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  • Writer's pictureBruno Invernizzi

HollaEx: Market Making made easy


The challenges of starting a financial business


Usually, people tend to think that in order to start a financial business you need a huge initial investment, and yeah; for most of human history this has been true. Those who had money could move capital around and take advantage of new business opportunities, while those with less in their pockets didn’t stand a chance.


This socio-economic bottleneck is an age old problem with multiple causes and points of view. But, something very interesting has begun to happen in recent years; financial technology created a much more even playing field for both the big and small.


There has never been an easier moment to take control of your own finances and become a business owner. With all the new online tools and technologies of today, We are in the age of accessibility!



Innovations bring new waters


An example of these recent innovations could be blockchain assets like bitcoin and other cryptocurrencies; This new decentralized way of understanding money has made more people able to twist the financial system into something actually useful for them.


One of those tools is the HollaEx liquidity network; a crypto liquidity provider that has been bringing market making closer than ever to the general public. By giving people the possibility of accessing a large crypto market pool for their business, it allows those with little resources to run any kind of project.


HollaEx is a community of open-source developers and creators of the HollaEx Kit; an open-source, white-label crypto exchange development tool, which works in conjunction with the HollaEx network, in order to make crypto exchanges an accesible business.



This article is going to be focused on the HollaEx network and its possibilities; If you are interested in HollaEx and the open source crypto kit, find out more at HollaEx.com.


💦 A liquidity pool for everyone


If I had to choose a word to define the HollaEx network, I would probably go with “Freedom”. And in order to justify this choice, we must understand what’s the fundamental pillar of this unique market network; Its community.


What do you mean? One might ask; the answer is simple. With a growing list of exchange builders, anyone can list their assets in the HollaEx network, no matter what blockchain they work on, their market cap, or how much time the coin/token has been in the market.


But, why would people list their coins/tokens in the HollaEx network? Because right now more than 200 exchanges worldwide are using this network’s services and it gives new digital assets the chance of getting exposed to new audiences they never thought were reachable.



All this sounds great; But, what share does HollaEx take? After all, nothing is free in life; And you are right. The HollaEx network only takes part of the revenue from trading fees generated and gives it back to XHT stakers. For more info on this, you can check out HollaEx’s FAQ.


📈 A markets birthplace


As mentioned earlier, the HollaEx network works as a crypto liquidity provider; This is because liquidity for the most traded pairs in the market is already provided by HollaEx.


But, it’s not only limited to HollaEx. Operators and particulars around the world are learning the art of crypto market making and liquidity providing for their custom market pairs, in order to take a share of this interconnected marketplace.


This means that anyone, being an exchange operator or not, can list coins/tokens and pairs in the network; And then provide liquidity to get revenue from the market spread.


Not only this, but by having other operators list your liquidity-provided pairs in their exchanges, your markets can gain marketing exposure and increase trading volumes!



From an operator’s point of view, market making is also important for token price discovery, a process by which an asset gets its spot price decided, using a supply and demand algorithm within its equation, something market makers play a huge role in. By having good liquidity, operators can offer the most competitive prices in the market.


Closing the book


We’re getting closer to the end of the line. As you have seen, the HollaEx network is a powerful crypto liquidity tool that can give operators, market makers and coin promoters important boosts for their projects.



We hope you enjoyed this blog post and hope we’ve peeked your curiosity in the HollaEx liquidity network. If you have any questions left you can ask in the dedicated forums. Also, you can always reach out via our Discord channel! Finally, Don’t forget to check out HollaEx’s website.

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